Pengaruh Pengetahuan Kewirausahaan, Pengetahuan Digital Marketing, Dan Media Sosial Terhadap Minat Berwirausaha Penduduk Usia Produktif Di Kabupaten Wonogiri

Abstract

knowledge, digital marketing knowledge and social media can influence entrepreneurial interest in the productive age population in Wonogiri district. Entrepreneurial interest is the impulse or desire of a person to start and run their own business including taking risks and developing it. Entrepreneurial interest is believed to be the main driving force in creating an entrepreneurial ecosystem and triggering the growth of the entrepreneurial sector in a country. This increase in entrepreneurial interest will have a positive impact on overall economic growth and community welfare. Research Methods: This study applies associative quantitative methodology with a sample size of 100 respondents from the productive age population domiciled in Wonogiri district. In this study the sampling technique used is simple random sampling. The data source used is primary. Data collection through questionnairest and data analysis was carried out using the SPSS 27 application and using the multiple linear regression analysis method. Results: Based on the research above, it is shown that overall this research meets the multiple linear regression analysis method because it has passed the research instrument test, classical assumption test and hypothesis test. Conclusion: Partially, entrepreneurial knowledge, digital marketing knowledge and social media have a significant effect on the entrepreneurial interest of productive age residents in Wonogiri regency. While simultaneously there is also a significant influence together between entrepreneurial knowledge, digital marketing knowledge and social media on the entrepreneurial interest of productive age residents in Wonogiri regency.