K-Pop Hype di Kampus Islam: Analisis Perilaku Konsumtif Mahasiswa FEBI UIN Ponorogo

Abstract

The Korean wave phenomenon influences consumer behavior, including students of the Faculty of Economics and Business of UIN Kiai Ageng Muhammad Besari Ponorogo. Some K-Pop fan students tend to buy products such as albums, photocards, and merchandise based on desires, not needs. This is interesting to study because FEBI students are supposed to apply Islamic consumption principles. This research uses a qualitative approach with a field study type. Data were collected through interviews with K-Pop fan students at FEBI UIN Kiai Ageng Muhammad Besari Ponorogo. The results show that the consumption behavior of K-Pop fans among FEBI UIN Kiai Ageng Muhammad Besari Ponorogo students shows a consumptive tendency and has not fully complied with Islamic consumption principles, especially the principle of simplicity. Factors that influence consumptive behavior include cultural, social, personal, and psychological factors, with social factors being the most dominant factor. The impacts include an excessive lifestyle (israf), wastefulness (tabdzir), lack of contentment, and increased consumption expenditure.