Drivers of Behavioral Intention Toward Islamic Insurtech Among Indonesian Muslim Gen Z

Abstract

Introduction/Main Objectives: Islamic Insurtech has emerged as an innovation that combines insurance technology with Sharia principles. However, its adoption remains relatively limited in Indonesia. This study aims to examine the effects of performance expectancy, social influence, and Islamic financial literacy on behavioral intention to adopt Islamic Insurtech among Muslim Generation Z consumers.
Research Methods: This study employed a quantitative approach using purposive sampling. Data were collected from 230 Muslim Generation Z respondents in Indonesia through an online questionnaire and analysed using PLS-SEM with SmartPLS 4.
Finding/Results: The results indicate that performance expectancy, social influence, and Islamic financial literacy significantly influence behavioral intention. Social influence was found to be the strongest predictor of behavioral intention toward Islamic Insurtech adoption.
Conclusion: The findings suggest that technological benefits, social influence, and Islamic financial literacy play important roles in encouraging Islamic Insurtech adoption. These results provide implications for Islamic Insurtech providers in developing effective marketing and educational strategies to increase user adoption.