Pengembangan Kompetensi Kewirausahaan Digital melalui Pembelajaran Berbasis Proyek Situs Web E-Commerce

Abstract

The rapid growth of the digital economy has increased the need for higher education institutions to equip Generation Z students with digital entrepreneurship competencies. However, many students perceive e-commerce website development as a complex activity that requires advanced programming skills, limiting their participation in digital business innovation. The rapid growth of the digital economy has increased the need for higher education institutions to equip Generation Z students with digital entrepreneurship competencies. However, many students perceive e-commerce website development as a complex activity that requires advanced programming skills, limiting their participation in digital business innovation. While prior studies have largely examined e-commerce systems from a technical or functional standpoint, limited research has explored their use as a project-based learning medium for building students' entrepreneurial competencies. This study addresses that gap by developing an e-commerce website learning platform and examining its potential as a project-based learning medium for enhancing digital entrepreneurship competencies among Generation Z students. This study aims to develop an e-commerce website learning platform and examine its potential as a project-based learning medium for enhancing digital entrepreneurship competencies among Generation Z students. The research employed a Design and Development Research (DDR) approach integrated with the Waterfall development model, consisting of requirement analysis, design, implementation, testing, and maintenance stages. The e-commerce platform was developed using a Content Management System (CMS) and validated by two experts from the fields of digital entrepreneurship and information technology. System functionality was evaluated through Black Box Testing, while expert validation utilized a five-point Likert scale. The findings indicate that all functional components of the platform operated successfully, achieving a 100% success rate in system testing. Expert validation produced an average score of 4.5 out of 5, indicating that the platform was categorized as good and suitable for learning purposes. preliminary implementation with students further indicated positive interest and engagement with the material, even among learners without prior programming experience, suggesting the platform's feasibility as a project-based learning medium. The study concludes that project-based e-commerce website learning holds promise as an educational strategy for fostering digital entrepreneurship competencies, although further studies incorporating direct competency measurement are needed to confirm its effectiveness. The findings provide practical implications for integrating digital business education into higher education curricula in the era of digital transformation.