Halal Certification Efforts by Non-Muslim Business Actors as Protection of Muslim Consumers: A Study in the Multicultural Village of Klepu Sooko Ponorogo

Abstrak

This research explores the efforts of non-Muslim business actors in obtaining halal certification as a form of protection for Muslim consumers in Klepu, a multicultural village in Sooko, Ponorogo. Using a qualitative phenomenological approach, the study examines how non-Muslim entrepreneurs perceive and implement halal principles, even without formal certification. Data were collected through interviews, field observations, and documentation, and analyzed using triangulation techniques. The findings reveal that: (1) although non-Muslim business actors have not officially obtained halal certification, they have begun aligning their business practices with halal standards; (2) these efforts are motivated by moral responsibility and respect for Muslim consumers, as well as business opportunities; and (3) consumers feel more secure when halal certification is present, while business owners view it as a way to enhance market access and build interfaith trust. The study concludes that halal certification, even when pursued voluntarily by non-Muslims, contributes significantly to consumer protection and inclusive economic growth.