Pengaruh Keunggulan Produk, Digital Marketing dan Modal Usaha Terhadap Daya Saing Usaha Mikro Kecil Menengah Di desa Tambakmas

Abstrak

Introduction: Competitiveness is the concept of comparing the ability and performance of a company, sub-sector or country to sell or supply goods or services provided in the market.. Research Methods: The aim of this research is to test and analyze partially or simultaneously the influence of product excellence, digital marketing and business capital on the competitiveness of micro, small and medium enterprises in Tambakmas village. This research uses quantitative methods. The sampling technique uses non-probability sampling techniques. The samples taken were 40 respondents. The data collection technique uses a questionnaire. The analysis techniques used are instrument testing, classical assumption testing, multiple linear regression, hypothesis testing. Conclusion: The results of this research show that (1) Product excellence has a positive and significant effect on the competitiveness of micro, small and medium enterprises (2) digital marketing has a positive and significant effect on the competitiveness of micro, small and medium enterprises (3) Business capital has a positive and significant effect on the competitiveness of micro, small and medium enterprises in Tambakmas village.