Urgensi Personal Branding Pada Profesi Pustakawan
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Abstract
This paper explores the benefits and urgency of personal branding in the librarian profession. Through library research methods that use descriptive, interpretive, and reflective data analysis, the researchers find and present the concept of the librarian's business in confirming the role and benefits of the job in responding to various challenges in the era of disruption. The challenges and work dynamics that arise from different communication technologies require librarians to have good personalities always to learn, change, and develop. The success of librarians in serving the community's information needs and the use of media in delivering various information in the library will be a positive personal branding and further confirm the benefits and urgency of librarians in the era of the industrial revolution 4.0.
Tulisan ini bertujuan untuk mengupas manfaat dan urgensi personal branding pada profesi pustakawan. Melalui metode penelitian pustaka yang menggunakan analisis data deskriptif, interpretatif dan reflektif, penulis menemukan dan menyajikan konsep mengenai usaha pustakawan dalam meneguhkan peran dan manfaat profesi dalam menjawab berbagai tantangan di era disrupsi. Tantangan dan dinamika kerja yang muncul sebagai akibat pemanfaatan berbagai teknologi komunikasi mengharuskan pustakawan untuk memiliki kepribadian yang baik agar dapat selalu belajar, berubah, dan berkembang. Keberhasilan pustakawan dalam melayani kebutuhan informasi masyarakat, serta pemanfaatan media dalam men-deliver berbagai informasi yang ada di perpustakan akan menjadi positive personal branding dan semakin meneguhkan manfaat serta urgensi pustakawan di era revolusi industry 4.0
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