Roles of Awareness and Knowledge in Determining People’s Perception Towards Takaful: Evidence from Southwestern Afghanistan

  • Ziarmal Abdullah Kandahar University (KDRU) Faculty of Economics, Afghanistan
  • Shamsullah Shams Kandahar University (KDRU) Faculty of Economics, Afghanistan
  • Sharofiddin Ashurov IIBF, International Islamic University Malaysia, Kuala Lumpur, Malaysia
Abstract views: 366 , PDF downloads: 203
Untitled downloads: 0
Keywords: Awareness, Knowledge, People’s Perception, Takaful, Southwestern Afghanistan

Abstract

The main purpose of this study is to investigate the impact of awareness and knowledge in determining people’s perceptions towards takaful services in Afghanistan's southwestern zone, with a particular focus on the provinces of Kandahar, Helmand, and Zabul. This study aims to shed light on the elements impacting people's perceptions of takaful by assessing their awareness and understanding levels of takaful in the specified geographic and socioeconomic environment. To achieve the study objective, an expert research methodology is adopted. It includes survey-based inquiries conducted using a carefully chosen heterogeneous purposive sampling (HPS) technique. The data collected is subjected to rigorous analysis, including reliability testing, multiple regression, and Pearson correlation analysis. The robust analysis is facilitated by the utilization of SPSS version 26:00 software. The results state that the role of awareness and knowledge is established as statistically significant and has a positive impact on shaping individuals' perceptions towards takaful services within the southwestern zone of Afghanistan. To enhance the breadth of future research, it is recommended that similar investigations be extended to other provinces, fostering a more comprehensive understanding. As an avenue for future exploration, subsequent studies could delve into additional determinants of individuals' perceptions that may have been unaddressed in this research. The insights garnered from this study possess significant implications for policymakers seeking to facilitate the establishment of the takaful industry, with a particular emphasis on aligning regulatory measures with Sharia law and focusing on the salient determinants that influence individuals' perceptions.

Author Biography

Sharofiddin Ashurov, IIBF, International Islamic University Malaysia, Kuala Lumpur, Malaysia
Dean of IBF program at IIUM, IIiBF

References

Ahmed Salman, S., Hassan, R., & Majdi Ab Rashid, H. (2017). Awareness and Knowledge of Insurance and Takaful in India : A Survey on Indian Insurance Policy Holders Alternative Financing Modes for Higher Learning Institutions-SRI Sukuk, Social Impact Bonds, and Public-Private Partnership View project Philanthropic Contributions of Islamic Bank View project Awareness And Knowledge of Insurance and Takaful In India: A survey on Indian Insurance Policy Holders. https://www.researchgate.net/publication/318654538

Areeba Khan, Hafiz Abdur Rashid, Rana Muhammad Shahid Yaqub, & Saba Abbas. (2020). Determinants of Customer Perception about adoption of Islamic Insurance (Takaful) in Pakistan. Journal of Business and Social Review in Emerging Economies, 6(4), 1505–1516. https://doi.org/10.26710/jbsee.v6i4.1485

Aziz, S., Md Husin, M., & Hussin, N. (2017). Conceptual framework of factors determining intentions towards the adoption of family takaful- An extension of decomposed theory of planned behaviour. International Journal of Organizational Leadership, 6(3), 385–399. https://doi.org/10.33844/ijol.2017.60430

Aziz, S., Md Husin, M., Hussin, N., & Afaq, Z. (2019). Factors that influence individuals’ intentions to purchase family takaful mediating role of perceived trust. Asia Pacific Journal of Marketing and Logistics, 31(1), 81–104. https://doi.org/10.1108/APJML-12-2017-0311

Bhatti, T., & Md Husin, M. (2020). An investigation of the effect of customer beliefs on the intention to participate in family Takaful schemes. Journal of Islamic Marketing, 11(3), 709–727. https://doi.org/10.1108/JIMA-04-2018-0066

Chhapra, I. U., Ahmed, A., Rehan, R., & Hussain, F. (2018). Consumer ’ s Preference and Awareness : Comparative Analysis between Conventional and Islamic Ijarah Auto Financing in Pakistan. 10(July), 389–402.

Hassan, H. A., & Abbas, S. K. (2020). Factors influencing the investors’ intention to adopt Takaful (Islamic insurance) products: A survey of Pakistan. Journal of Islamic Marketing, 11(1), 1–13. https://doi.org/10.1108/JIMA-03-2018-0064

Hassan, R., Salman, S. A., Kassim, S., & Majdi, H. (2018). Awareness and Knowledge of Takaful in Malaysia: A Survey of Malaysian Consumers. International Journal of Business and Social Science, 9(11). https://doi.org/10.30845/ijbss.v9n11p6

Jaccard, J., & Turrisi, R. (2003). Jaccard Turrisi Interaction Effects in multiple Regression.pdf. In SAGE Publications (Issue 2nd edition, p. 104).

Kehinde, L. H., & Sharofiddin, A. (2021). The Level of Acceptance and Awareness of Takaful in Nigeria. Journal of Islamic Finance, 10(1), 46–58.

Liyana Mohamed Yousop, N., Abu Bakar, N., Hj Mohamad Shafi, R., & Lecturer at UiTM Johor, S. (n.d.). An Investigation of the Awareness Level of Takaful Products among the Micro Enterprises in Malaysia Norashikin Ismail* Akmal Aini Othman** Syaidatul Zarina Mat Din*** Mohd Khairul Ariff bin Noh ****.

Maiyaki, A. A., & Ayuba, H. (2015). Consumers’ Attitude toward Islamic Insurance Services (Takaful) Patronage in Kano Metropolis, Nigeria. International Journal of Marketing Studies, 7(2), 27–34. https://doi.org/10.5539/ijms.v7n2p27

Me, D., Practice, I., & Series, I. (2020). The global Takaful insurance market Charting the road to mass markets.

Profile, T. M. (2014). Afghanistan: Setting the stage for takaful. January.

Rafeea, A. M. (n.d.). Public Awareness Towards Takaful Concept and Principles: A Survey in Bahrain International Journal of Excellence in Islamic Banking & Finance.

Rahman, Z. A. (2009). Takaful: Potential Demand and Growth. In J.KAU: Islamic Econ (Vol. 22, Issue 1). http://www.factbook.net/muslim_pop.php

Soualhi, Y., & Shammari, A. A. R. Al. (2015). Indicators of Takaful Awareness among Kuwaitis. Journal of Islamic Banking and Finance, 3(2). https://doi.org/10.15640/jibf.v3n2a8

Sykes, A. O. (2000). An introduction to regression analysis. Sensors (Peterborough, NH), 17(9), 68–74. https://doi.org/10.1002/9781118267912.ch6

Tavakol, M., & Dennick, R. (2011). Making sense of Cronbach’s alpha. International Journal of Medical Education, 2, 53–55. https://doi.org/10.5116/ijme.4dfb.8dfd

PlumX Metrics

Published
2023-06-07
Section
Articles