The Existence of Reyog Ponorogo: Management Analysis of UD Suromenggolo's Business Strategy in Preserving Cultural Heritage
Keywords:
Strategy, Reyog, MSMEs, CulturalAbstract
Reyog Ponorogo is a cultural heritage that has become a regional icon and faces challenges in the modern era. Difficulties in raw materials, capital, human resources, and a lack of government support are the problems encountered. This study aims to analyze the management of the Suromenggolo Business's business strategy to preserve Reyog Ponorogo's culture and identify the obstacles and solutions faced. The research method used is qualitative with a field study approach, involving interviews, observation, and documentation techniques. The study results show that Suromenggolo Business implements strategic management through environmental observation (internal and external factors), strategy formulation using SWOT analysis, and implementation of market penetration strategies. The main obstacles include limited capital, raw materials, low cooperation between artisans, seasonal sales, and the regeneration of artisans. The solutions involve finding funding, product diversification, optimizing the role of cooperatives and Reyog foundations, and education and regeneration efforts through formal and non-formal institutions. The conclusion of this study shows that the strategy implemented is quite effective in maintaining the existence of Reyog Ponorogo, but requires further support from the government and the community.
References
Agustina, I., Abas, F., Hajar, E. S., & Saefullah, A. (2023). Implementation of Strategic Management: A Literature Review. Jurnal Lentera Bisnis, 12(3), 898–909. https://doi.org/10.34127/jrlab.v12i3.975
Al-Amin, M. I. (2022). Getting to Know the History and Origins of the Reog Ponorogo Dance – National Katadata.co.id. https://katadata.co.id/intan/berita/616009f32c2ba/mengenal-sejarah-dan-asal-usul-tari-reog-ponorogo
Dejawata, T. B., Kumadji, S., & Abdillah, Y. (2014). The Effect of Product Differentiation on Customer Satisfaction and Customer Loyalty (Survey on Customers of "Cake in Jar" Cafe Bunchbead Malang City). Jurnal Administrasi Bisnis (JAB) Vol, 17.
Hayuningtyas, T. R., & Handayaningrum, W. (2017). Regeneration of Reyog Ponorogo Art through Mini Reyog Learning at Solah Wetan Dance Studio, Sawoo District, Ponorogo Regency. Jurnal Pendidikan Sendratasik, 6(1), 1–19.
Home. (2018, February 24). Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu. https://dpmptsp.ponorogo.go.id/
Kominfo. (2021, May 31). Ponorogo RPJMD Musrenbang 2021-2026, Kang Giri Targets Growing Economy - Unemployment to Decline | Ponorogo Regency Government. https://ponorogo.go.id/2021/05/31/musrenbang-rpjmd-ponorogo-2021-2026-Kang-Giri-Aims-for-Economic-Growth-and-Lower-Unemployment/
Machmud, S., & Sidharta, I. (2013). Model Kajian Pendekatan Manajemen Strategik Dalam Peningkatan Sektor UMKM Di Kota Bandung (Model Study of Strategic Management Approach In SMEs Sector Improvement In Bandung). Jurnal Computech & Bisnis, 7(1), 56–66.
Nugroho, C. (2023a, June 26). Interview [Personal communication].
Nugroho, C. (2023b, June 26). Interview [Personal communication].
Prasetya, F. A. (2015). Regional Government Strategy in Realizing City Branding through the Preservation of Reyog Ponorogo Culture (Study on the Preservation of Reyog Ponorogo Culture at the Ponorogo Regency Culture, Tourism, Youth and Sports Office). Jurnal Administrasi Publik, 3(4), 595–601.
Rangkuti, F. (2001). SWOT Analysis of Business Case Dissecting Techniques. PT Gramedia Pustaka Utama.
Sodiq. (2023, July 6). Interview [Personal communication].
Supariadi, S., & Warto, W. (2016). Reog Ponorogo Artist Regeneration to Support the Revitalization of Traditional Performing Arts and Support the Development of the Creative Industry. Cakra Wisata, 16(1), 13–22.
Umar, H. (2010). Strategic Management Research Basics: An Easy Way to Examine Strategic Management Problems for Thesis, Thesis, and Business Practice. Rajawali Pers.
Wulandari, E., & Murniawaty, I. (2019). Increasing competitive advantage through product differentiation and image differentiation and its influence on the marketing performance of coffee SMEs in Temanggung Regency. Jurnal Manajemen Pemasaran, 13(2), 69–77.
Yam, J. H. (2020). Strategy management: Concept & implementation. Nas Media Pustaka.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Dwi Setya Nugrahini, Maulida Nurhidayati, Raisha Salisa Ahmad
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal the right of first publication with the work simultaneously licensed under Creative Commons Attribution-NonCommercial 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
