Digital Ta’aruf and Islamic Da'wah

The Role of Taaruf ID, Salams, and Hawaya in Promoting Islamic Marriage Ethics

Abstract

The research aims to examine the role of Islamic matchmaking applications—Taaruf ID, Salams, and Hawaya—in promoting Islamic marriage ethics and serving as a medium for digital da’wah. The rapid development of digital technology has transformed various aspects of human life, including how Muslims approach marriage. This study explores how these platforms align with the Islamic principles of ta’aruf while integrating modern technological advancements. Using a qualitative approach, the research analyzes user experiences, platform features, and Islamic ethical frameworks to assess the extent to which these applications facilitate halal relationships. Findings indicate that these apps offer an alternative to conventional matchmaking methods while maintaining Islamic values. However, challenges such as commercialization, user authenticity, and religious adherence persist. This study contributes to discussions on digital ta’aruf, the intersection of technology and religion, and the evolving landscape of Muslim courtship in the digital era.

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