Rationality in Digital Da'wah

A Discourse Study of The "Belajar Islam Pake Logika" Podcast

Abstract

The lack of studies on logic-based da'wah strategies in digital conversation formats is an important gap in contemporary religious communication studies. This article aims to analyze how a rational approach is used in delivering Islamic messages through the YouTube podcast "Belajar Islam Pake Logika" with Felix Siauw and Raymond Chin. This study employs a qualitative approach in which descriptive procedures are used to organize the data, while Fairclough’s critical discourse study serves as the primary analytical framework. The object of study is the content of conversations in podcasts lasting more than one hour, with data in the form of complete transcripts obtained through documentation and non-intervention observation. The analysis was conducted through three stages: text analysis, discursive practices, and social practices. The findings show that logical argumentation, dialogic style, and social criticism are used as the main strategies of da'wah to build credibility and reach critical audiences. The findings indicate that rationality functions as a discursive resource that restructures how religious authority is articulated in digital media. This expands the theoretical understanding of da'wah communication by showing that meaning-making in contemporary Islamic discourse increasingly depends on dialogical reasoning rather than hierarchical textual claims.

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