MORAL MESSAGE OF L.A. LIGHTS ADVERTISEMENT “JANGAN MAU DIADU, JANGAN MAU DIPECAH”
Abstract views: 278
,
PDF downloads: 112
Abstract
ABSTRACT: The purpose of this research is to determine the moral message and to find out the meaning of denotation, connotation, and to find out the myth of L.A. Cigarette advertising. The data collection technique used a semiotic analysis research method from Roland Barthes. The results of the analysis of the data found indicate that the moral message contained in this study reflects the life of a person, both from the lower middle class or the upper middle class, must be able to face problems and not leave problems and not leave problems but solve problems so that they will be resolved soon. The meaning of denotations, connotations, and myths in this study is that each individual must have an attitude of solidarity, responsibility, reciprocal forgiveness, be oneself, regret actions when making mistakes, dare to take risks, and be confident.
Keywords: Moral Message, Advertising, LA Lights
References
“Memahami Makna Penyesalan,” article, beritagar (blog), 2022, https://beritagar.id/artikel/gaya-hidup/memahami-makna-penyesalan.
Darwanto, Televisi Sebagai Media Pendidikan (Yogyakarta: Pusat Belajar, 2007).
Fatimah, Nurul “Pesan Moral dalam Film Bad Genius Karya Nawattu Poonpiriya, (Analisis Isi Ferdinand De Sausurre)” (Skripsi, Ponorogo, Institut Agama Islam Negeri, 2019).
Faturochman Faraz Umaya, “Penyesalan Keputusan Konsumen Berdasarkan Faktor Rekomendasi Dan Kredibilitas Informasi,” 3, 42 (Desember 2015): 218.
Kadarisman, Manajemen Pengembangan Sumber Daya Manusia (Jakarta: Raja Grafindo Persada, 2012).
McQuail, Dennis. Teori Komunikasi Massa (Jakarta: Erlangga, 1987).
Moleong, Lexy J. Metodologi Penelitian Kualitatif (Bandung: Remaja Rosdakarya, 2005).
Pengamanan Rokok Bagi Kesehatan, Goverment, Peraturan Pemerintah (PP) No. 19 Tahun 2003 (blog), 2003, https://peraturan.bpk.go.id/Home/Details/52180/pp-no-19-tahun-2003.
Rakhmat, Jalaluddin. Psikologi Komunikasi (Bandung: Remaja Rosydakarya, 2009).
Rofiq, Abdul. “Analisis Pengaruh Perilaku Konsumen Terhadap Keputusan Pembelian Rokok Merek LA Lights” (Skripsi, Malang, Universitas Islam Negeri Maulana Malik Ibrahim, 2015), http://etheses.uin-malang.ac.id/1579/5/08510077_Bab_1.pdf.
Sobur, Alex. Semiotika Komunikasi, 5th ed. (Bandung: Rosydakarya, 2013), www.rosda.co.id.
Suwandi, Basrowi. Memahami Penelitian Kualitatif (Jakarta: Rineka Cipta, 2008).
Tasruddin, Ramsiah. Strategi Pemasaran Dalam Perspektif Komunikasi Pemasaran (Makassar: Universitas Alauddin Press, 2011).
Wawan Kuswandi, Interaktif Budaya Massa (Jakarta: Rineka Cipta, 2008).
Copyright (c) 2022 QAULAN: Journal of Islamic Communication
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
