- STRATEGI DAN MODEL PENDEKATAN DAKWAH DIGITAL PADA MAJELIS SABILU TAUBAH BLITAR

Abstrak

: The existence of the digital era provides challenges and opportunities for preachers to spread Islam to the public through social media. This research aims to find out the da'wah strategy carried out by Gus Iqdam in the digital era and the model of the da'wah approach carried out by Gus Iqdam to the congregation in Sabilu Taubah. The method used in this study is qualitative descriptive with a content analysis method. The results of this study show that the da'wah strategy carried out by Gus Iqdam in the Sabilu Taubah session is to package da'wah using simple language interspersed with humor so that it does not seem rigid and easily accepted by the community. In addition, in spreading his da'wah, Gus Iqdam utilizes digital media, such as Youtube, Tiktok, and Instagram so that it can be accessed by the congregation anytime and anywhere. The model of approach that Gus Iqdam takes to the congregation in Sabilu Taubah is to use the approaches of Al-hikmah, Al-mau'idzah hasanah, and Al-mujakan Bi al-lati hiya Ahsan. It can be concluded that the da'wah model and da'wah approach carried out by Gus Iqdam aims to invite the congregation to become good and useful people regardless of social, religious, racial, cultural, group, and group backgrounds.