The Effectiveness of Using Advertisement to Improve Students’ Writing Skill

  • Tien Rafida Universitas Islam Negeri Sumatera Utara
  • Sholihatul Hamidah Daulay Universitas Islam Negeri Sumatera Utara https://orcid.org/0000-0002-7660-8763
  • Elsa Septriana Wijaya Nasution Universitas Islam Negeri Sumatera Utara
Abstract views: 413 , PDF downloads: 239
Keywords: Advertisement, English Teaching, Writing Skill

Abstract

This research was conducted to analyze the effectiveness of using advertisements in improving students writing skills. The subject of this research was an English teacher and 26 students in X-MIPA class. To gather the data, the interview and questionnaire were conducted and the interview was done with the teacher the questionnaire was given to the students and then qualitatively analyzed. To analyze the data gotten, these steps were used; data reduction, data display, and conclusion. The study's conclusions showed that using advertisements in writing lessons helped students feel happy, enthusiastic, and motivated. However, some students had trouble expressing their thoughts in writing lessons due to a lack of vocabulary. The usage of advertisements in the classroom has helped students' writing abilities. Based on these findings, it is recommended that all teachers use advertising intensively in their teaching to further improve their students' writing skills.

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Published
2023-03-11
Section
Articles