International Standard Excellent Islamic School: A Perspective of Strategy Canvas Analysis
DOI:
https://doi.org/10.21154/cendekia.v23i1.10942Keywords:
market reconstruction, the big picture, strategy canvas, Blue Ocean StrategyAbstract
The rise of educational institutions at various state and private levels has led to increased competition between institutions in almost the same market space. The strategy to deal with this condition is to get out of the competition and let the competition become irrelevant. In line with the concept of Blue Ocean Strategy (BOS), through strategy canvas analysis activities. This study aimed to describe and analyze the implementation of BOS in developing an international standard Islamic school, focusing on strategy canvas analysis. This study used a descriptive qualitative approach with a case study method, through data collection techniques including in-depth interviews, observation, and documentation. The study results indicated that the process of developing an international standard Islamic school at SMA IIBS Bekasi is by the BOS theory put forward by W. Chan Kim and Renee Mauborgne. The planning process begins with reconstructing market boundaries, focusing on the big picture based on the results of the strategy canvas analysis through SWOT analysis. This is conducted to determine the position of the Islamic school among other favorite schools in order to improve and win the educational competition. In this case, Islamic schools can develop innovative program differentiation to increase competitiveness towards international standards.
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