The Influence of Halal Knowledge and Labeling on Food Product Purchase Decisions
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Published:
Dec 7, 2022
Keywords:
Halal Food, Halal Labeling, Knowledge
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Abstract
The food and beverage industry is currently more concerned about the manufacture and procurement of halal food products because the level of public knowledge is increasing with social media and is supported by data on the development of Muslims worldwide. For Muslims, the essential thing to do when buying products is halalness. This study examines the level of knowledge and halal labeling on purchase decisions of food products for IAIN Ponorogo students. The number of samples in this study was 100 people, with multiple linear regression analysis methods and using the SPSS for Windows v25. Based on the result of the SPSS test, the result was: (i) Based on the simulation test, knowledge variables and halal labeling affected food purchasing decisions. (ii) Based on a partial test, the knowledge variable does not affect food purchasing decisions, but the halal labeling variable affects food purchasing decisions.
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Febrilyantri, C. (2022). The Influence of Halal Knowledge and Labeling on Food Product Purchase Decisions. Invest Journal of Sharia & Economic Law, 2(2), 106-125. https://doi.org/10.21154/invest.v2i2.3946
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References
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Ireland, John, and Soha Abdollah Rajabzadeh. “UAE Consumer Concerns about Halal Products.” Journal of Islamic Marketing 2, no. 3 (September 20, 2011): 274–83. https://doi.org/10.1108/17590831111164796.
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Kotler, Philip, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, and Torben Hansen. “Marketing Management,” 2019.
Lahaling, Hijrah, Kindom Makkulawuzar, and Singkeru Rukka. “Hakikat Labelisasi Halal Terhadap Perlindungan Konsumen Di Indonesia.” Hasanuddin Law Review 1, no. 2 (2015): 282. https://doi.org/10.20956/halrev.v1n2.84.
Listyoningrum, Anggit, and Albari Albari. “Analisis Minat Beli Konsumen Muslim Terhadap Produk Yang Tidak Diperpanjang Sertifikat Halalnya.” Jurnal Ekonomi & Keuangan Islam, 2017, 40–51. https://doi.org/10.20885/jeki.vol2.iss1.art4.
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Rinandiyana, Lucky Radi, Ane Kurniawati, and Dian Kurniawan. “Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Oleh Generasi Milenial Pada Industri Kuliner Di Kota Tasikmalaya.” Jurnal Ekonomi Manajemen 3, no. 1 (2017): 18–27. http://jurnal.unsil.ac.id/index.php/jem/article/view/322.
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Suharyono, Suharyono. Perilaku Konsumen Dalam Perspektif Ekonomi Islam. Al-Intaj : Jurnal Ekonomi Dan Perbankan Syariah. Vol. 4. RajaGrafindo Persada, 2018. https://doi.org/10.29300/aij.v4i2.1216.
Sujana, Sujana, and Eri Agustian. “Pengaruh Labelisasi Halal Terhadap Keputusan Pembelian Konsumen Studi Kasus Pada Produk Wall’s Conello.” Jurnal Ilmiah Manajemen Kesatuan 1, no. 2 (August 24, 2013): 169–78. https://doi.org/10.37641/jimkes.v1i2.264.
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Sutisna, and Miftah F Rakhmat. Perilaku konsumen & komunikasi pemasaran. Bandung: PT Remaja Rosdakarya, 2001.
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Vinet, Luc, and Alexei Zhedanov. “A ‘missing’ Family of Classical Orthogonal Polynomials.” Journal of Physics A: Mathematical and Theoretical 44, no. 8 (2011): 1689–99. https://doi.org/10.1088/1751-8113/44/8/085201.
Winarto, Hari. “Strategi Pemasaran.” Makalah Ilmiah Ekonomika, 2011.
Yuniarti, Tri, Isnani Nurhayati, Anggie Pradana Putri, and Nur Fadhilah. “Pengaruh Pengetahuan Kesehatan Lingkungan Terhadap Pembuangan Sampah Sembarangan.” Jurnal Ilmiah Kesehatan 9, no. 2 (2020): 78–82. https://doi.org/10.52657/jik.v9i2.1233.
Agustian, Hesti. “Gambaran Kehidupan Pasangan Yang Menikah Di Usia Muda Di Kabupaten Dharmasraya.” SPEKTRUM: Jurnal Pendidikan Luar Sekolah (PLS) 1, no. 1 (2013): 205. https://doi.org/10.24036/spektrumpls.v1i1.1516.
Aniesa Samira Bafadhal Diah Retno Sufi, Fauzia Edriana Pangestuti. “Pengaruh Religiusitas, Sertifikasi Halal, Bahan Produk Terhadap Minat Beli Dan Keputusan Pembelian (Survei Pada Gen-M Konsumen Cadbury Dairy Milk Di Kota ….” Jurnal Administrasi Bisnis (JAB 66, no. 1 (2018): 37–46. http://administrasibisnis.studentjournal.ub.ac.id/index.php/jab/article/view/2776%0Ahttp://repository.ub.ac.id/165515/.
Bashir, Abdalla M., Abdullah Bayat, Samuel Oladipo Olutuase, and Zul Ariff Abdul Latiff. “Factors Affecting Consumers’ Intention towards Purchasing Halal Food in South Africa: A Structural Equation Modelling.” Journal of Food Products Marketing 25, no. 1 (January 2, 2019): 26–48. https://doi.org/10.1080/10454446.2018.1452813.
Bohner, Gerd, and Michaela Wanke. Attitudes and Attitude Change. Attitudes and Attitude Change. Psychology Press, 2014. https://doi.org/10.4324/9781315784786.
Burhanudin Muhammad, and Rachma Indrarini. “Efisiensi Dan Efektivitas Lembaga Amil Zakat Nasional.” Jesya (Jurnal Ekonomi & Ekonomi Syariah). Sekolah Tinggi Ilmu Ekonomi Al-Washliyah, 2020. https://doi.org/10.36778/jesya.v3i2.221.
D. Durianto, dan Liana. C. “Analisi Efektivitas Iklan Televisi Softener Soft & Fresh Di Jakarta Dan Sekitarnya Dengan Menggunakan Consumen Decision Model.” Jurnal Ekonomi Perusahaan 11, no. 1 (2004): 55.
Diah Madusari, Benny, and Dwi Edi Wibowo. “Potensi Dan Peluang Produk Halal Berbasis Rumput Laut.” Indonesia Journal of Halal 1, no. 1 (2018): 53. https://doi.org/10.14710/halal.v1i1.3112.
Engel, James. “F, Roger. D, Black And Paul, W. Miniard, 1995.” Perilaku Konsumen, n.d.
Fadhilah, Kansa. “Pengaruh Harga, Kualitas Produk, Dan Promosi Terhadap Keputusan Pembelian Yang Berdampak Pada Loyalitas (Studi Pada Konsumen Lipstik Wardah Di Semarang).” Universitas Dian Nuswantoro, 2016.
Farhat, Kashif, Wajeeha Aslam, and Bin Mohd Mokhtar Sany Sanuri. “Predicting the Intention of Generation M to Choose Family Takaful and the Role of Halal Certification.” Journal of Islamic Marketing 10, no. 3 (January 1, 2019): 724–42. https://doi.org/10.1108/JIMA-12-2017-0143.
Grosset, J., Ch Truffot Pernot, H. Lecoeur, and C. C. Guelpa Lauras. “Activite De La Rifampicine Administree Quotidiennement Et D’Une Maniere Intermittente Sur La Tuberculose Experimentale De La Souris.” Pathologie Biologie 31, no. 5 (1983): 446–50.
Hasan, Iqbal. “Pokok-Pokok Materi Statistik 1 (Statistik Deskriptif). Jakarta: PT. Bumi Aksara 2005.” Pokok-Pokok Materi Statistik 2 (2001).
Hidayat, Asep Syarifuddin, and Mustolih Siradj. “Sertifikasi Halal Dan Sertifikasi Non Halal Pada Produk Pangan Industri.” AHKAM : Jurnal Ilmu Syariah 15, no. 2 (July 20, 2015). https://doi.org/10.15408/ajis.v15i2.2864.
Idri. Ekonomi Dalam Perspektif Hadis Nabi. Kencana, 2016.
Imam, Ghozali. “Aplikasi Analisis Multivariate Dengan Program SPSS Cetakan IV.” Semarang: Badan Penerbit Universitas Diponegoro, Semarang, 2011.
Ireland, John, and Soha Abdollah Rajabzadeh. “UAE Consumer Concerns about Halal Products.” Journal of Islamic Marketing 2, no. 3 (September 20, 2011): 274–83. https://doi.org/10.1108/17590831111164796.
Juliandi, Azuar, Irfan Irfan, and Saprinal Manurung. Metodologi Penelitian Bisnis, Konsep Dan Aplikasi: Sukses Menulis Skripsi & Tesis Mandiri. Metodologi Penelitian Bisnis. Umsu Press, 2014.
Kotler, Philip, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, and Torben Hansen. “Marketing Management,” 2019.
Lahaling, Hijrah, Kindom Makkulawuzar, and Singkeru Rukka. “Hakikat Labelisasi Halal Terhadap Perlindungan Konsumen Di Indonesia.” Hasanuddin Law Review 1, no. 2 (2015): 282. https://doi.org/10.20956/halrev.v1n2.84.
Listyoningrum, Anggit, and Albari Albari. “Analisis Minat Beli Konsumen Muslim Terhadap Produk Yang Tidak Diperpanjang Sertifikat Halalnya.” Jurnal Ekonomi & Keuangan Islam, 2017, 40–51. https://doi.org/10.20885/jeki.vol2.iss1.art4.
Novita, Nurul, and Burda Agustian. “Pengaruh Kualitas Pelayanan, Kualitas Produk, Dan Citra Merek Terhadap Kepuasan Konsumen Starbucks Grand Indonesia.” Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta, 2020.
Rinandiyana, Lucky Radi, Ane Kurniawati, and Dian Kurniawan. “Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Oleh Generasi Milenial Pada Industri Kuliner Di Kota Tasikmalaya.” Jurnal Ekonomi Manajemen 3, no. 1 (2017): 18–27. http://jurnal.unsil.ac.id/index.php/jem/article/view/322.
Rochmanto, Bayu Al. “Pengaruh Pengetahuan Produk Dan Norma Religius Tehadap Sikap Konsumen Dalam Niat Mengkonsumsi Produk Makanan Dan Minuman Halal.” Jurnal Ekonomi Dan Bisnis. Fakultas Ekonomika dan Bisnis, 2014.
Saleh Sitompul. “The Influence of Exchange Rate, Inflation, OnFor the Results of the Development Assets of Islamic Banks.” Journal of Economics, Finance, and Management Studies 04, no. 03 2021. https://doi.org/10.47191/jefms/v4-i3-05.
Sugiyono. . . Metodologi Penelitian Bisnis. Bandung: Alfabeta. Bandung: Alfabeta, 2010.
Suharyono, Suharyono. Perilaku Konsumen Dalam Perspektif Ekonomi Islam. Al-Intaj : Jurnal Ekonomi Dan Perbankan Syariah. Vol. 4. RajaGrafindo Persada, 2018. https://doi.org/10.29300/aij.v4i2.1216.
Sujana, Sujana, and Eri Agustian. “Pengaruh Labelisasi Halal Terhadap Keputusan Pembelian Konsumen Studi Kasus Pada Produk Wall’s Conello.” Jurnal Ilmiah Manajemen Kesatuan 1, no. 2 (August 24, 2013): 169–78. https://doi.org/10.37641/jimkes.v1i2.264.
Sumarsono, Adi, Siti Nurleha, Dicha Ummi Khasanah, Novia Natasya Wardani, Wahyuni Wahyuni, Sriyani Sriyani, Dewi Listiani, and Kasmawati Kasmawati. “Optimalisasi Keterampilan Merajut Sebagai Solusi Peningkatan Ekonomi Warga Saat Pandemi.” Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) 4, no. 2 (July 9, 2021): 220. https://doi.org/10.33474/jipemas.v4i2.9283.
Sumarsono, Sonny. Ekonomi Manajemen Sumberdaya Manusia Dan Ketenagakerjaan. Yogyakarta: Graha Ilmu, 2003. https://opac.perpusnas.go.id/DetailOpac.aspx?id=642529.
Susanti, Era, Sari Nilam, and Amri Khairul. “Pengaruh Labelisasi Halal Terhadap Keputusan Pembelian Makanan Kemasan ( Studi Kasus Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Islam ).” Jurnal Ekonomi Dan Bisnis Syariah. UIN RADEN INTAN LAMPUNG, 2018.
Sutisna, and Miftah F Rakhmat. Perilaku konsumen & komunikasi pemasaran. Bandung: PT Remaja Rosdakarya, 2001.
Tjiptono, Fandy. Pemasaran Jasa: Prinsip, Penerapan, Penelitian. Yogyakarta: Andi, 2014.
Vinet, Luc, and Alexei Zhedanov. “A ‘missing’ Family of Classical Orthogonal Polynomials.” Journal of Physics A: Mathematical and Theoretical 44, no. 8 (2011): 1689–99. https://doi.org/10.1088/1751-8113/44/8/085201.
Winarto, Hari. “Strategi Pemasaran.” Makalah Ilmiah Ekonomika, 2011.
Yuniarti, Tri, Isnani Nurhayati, Anggie Pradana Putri, and Nur Fadhilah. “Pengaruh Pengetahuan Kesehatan Lingkungan Terhadap Pembuangan Sampah Sembarangan.” Jurnal Ilmiah Kesehatan 9, no. 2 (2020): 78–82. https://doi.org/10.52657/jik.v9i2.1233.